7 Copy Hooks for SaaS Customers to Drive Conversions
We curated the best copy hooks for SaaS customers to drive conversions from experts. Letโs GO!
Note:
SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Updated: 28/02/2022
*Alex Lull points out the common flaw people make*
Your copy is not bad. Your hook is.
The hook is what makes or breaks success.
Here are 7 ways you can hook your customer for a SaaS product:
Read:
1. I know what Iโm talking about
๐ช๐ต๐ฎ๐? The โI know what Iโm talking aboutโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐?
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Establishes credibility 1st, then tells you what he learned from that experience.
Example-
Iโve audited 500+ websites over the past 6 years.
Here are 17 learnings to help your landing page convert
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2. Bold promise
๐ช๐ต๐ฎ๐? The โbold promiseโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @alexgarcia_atx
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Whether if it delivers or not itโs irrelevant, the bold promise is what lures people in.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
50 Marketing Threads That Will Teach You More Than Any Marketing Class
Read:
3. This is what you get
๐ช๐ต๐ฎ๐? The โThis is what you getโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @joulee
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? It sets expectations upfront. You get 10 tweets on this specific.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
Good execution vs. bad execution, in 10 tweets:
Bad execution: Pick twoโtime, quality, or cost.
Good execution: Thoughtfully choosing the scope such that things are built on time, on budget, and at a high level of quality.
Read:
4. Exclusive insights
๐ช๐ต๐ฎ๐? The โexclusive insightsโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @gregisenberg
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Gives you access to insights that are usually not available.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
I interviewed 5 billionaires this week
I asked them to share their lessons learned on startups, life and entrepreneurship
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5. I know what you need
๐ช๐ต๐ฎ๐? The โI know what you needโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @RandallKanna
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Randall knows here audience to perfection. This hook just solves one of their biggest pain points: tech interviews.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
Hereโs a list of resources for developers who want to crush the technical interview.
Read:
17 CTA Tips for SaaS from Experts to Guarantee your Conversion (2024)
6. Zero to heroโ
๐ช๐ต๐ฎ๐? The โzero to heroโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @JoePompliano
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? A classic then vs now as a teaser is always a safe bet. We all love success stories.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
Conor McGregor in 2007:
- Working as a plumber โข Living with his parents โข Thousands of dollars in debt โข Cashing $235 weekly welfare checks
Now, @TheNotoriousMMA is the highest-paid athlete in the world โ bringing in $180 million last year.
Read:
7. I did the work for you
๐ช๐ต๐ฎ๐? The โI did the work for youโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @jmikolay
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Justin does the heavy lifiting for his audience. Now itโs way easier for them to get into @mkobachโs mind
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
Behold the mind of @mkobach
I organized and distilled his last 3,000 tweets into a summary of his big ideas, in three partsโฆ
BONUS TIP:
8. Youโve been told wrong
๐ช๐ต๐ฎ๐? The โYouโve been told wrongโ
๐ช๐ต๐ผ ๐๐๐ฒ๐ ๐ถ๐? @SahilBloom
๐ช๐ต๐ ๐ฑ๐ผ๐ฒ๐ ๐ถ๐ ๐๐ผ๐ฟ๐ธ? Sahil challenges his audience with that second line. People are going to read just to see if heโs right!
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ
To outperform, you need serious competitive advantages.
But contrary to what you have been told, most of them donโt require talent.
10 competitive advantages that you can start developing today