17 CTA Tips for SaaS from Experts to Guarantee your Conversion (2024)
We curated the best CTA tips for SaaS from experts to guarantee your conversion. Let’s go!
Note:
SaaSwrites is a curated growth marketing hub and resource built to help SaaS founders grow their products. We sincerely thank all our experts for their constant value addition to this world.
Use a CTA Write a killer call-to-action (CTA): Great copywriting starts with persuading the reader.. And ends with the reader taking action. Don’t just use any generic CTA. ~ Zain Khan
Read:
Jeremy Moser shares CTA tips
1. V-V-U formula
Verb, value, urgency.
Verb → get Value → graded Urgency → today
Example: @WordStream
Read:
2. Minimize risk and effort
Surround your CTA with risk-minimizing statements. No credit card needed. Unlimited access. 70+ tools.
Don’t give users a reason to second guess.
Example:
@PaulYacoubian /@chris__lu ‘s @copy_ai
3. Create desire
Exclusivity, new, and FOMO are powerful ways to drive action and interest.
Use “request access” or “join waitlist” or “notify me.”
Example:
Read:
4. Click-result formula
Tell people what will happen if they click: “View Listings” takes you directly to a listings page.
Where are users directed after clicking? Write that.
Example:
5. Use design to direct action
Design elements like arrows tell visitors exactly where they should focus attention and encourage a natural flow from headline to CTA.
Example:
Read:
6. Social proof reduces hesitancy
Next to your CTA, include social proof to remove any doubts. Instead of second guessing, social proof tells users they won’t regret signing up.
Example:
@BorisTane ‘s Bkmark
7. First-person phrasing
Instead of using “your,” use first-person phrasing like “me.” This directly involves the user and helps them commit to clicking your CTA.
Example:
Read:
8. Eliminate friction words
Friction words: sign up, submit, invest, get started.
These all imply more steps. More steps = more time to second guess. Seamlessly flow users into your offer without the notion of added time and effort.
Example:@Airbnb
9. Instant gratification
Instant gratification is a motivating factor. Great CTAs use this psychological factor via words like “see it on your site” to imply fast solutions.
Example:
10. Be true to your brand
Let your brand personality shine in your CTA. Consistency of your brand tone and voice should maintain through your call to action.
Example:
CTA could also mean potential CSS shifts for solo founders and indie founders.
Jim Raptis provides a simple tutorial on CSS aspect for the CTA.
Let’s start with this simple button.
⚠️ Disclaimer: You can build a decent business with the exact same button. But if you want to WOW your users, follow the next tips to make your CTA stand out…
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11. Add Padding
Saying it again (without feeling any guilt):
“Whitespace is your best design pal.”
💡Rule of thumb:
Set the horizontal padding equal to x2 the vertical one.
You can always use other formulas but that’s a quick way to make it look visually nice.
12. Use rounded corners
This advice is optional and depends on your overall UI style.
💡Rule of thumb:
- Rounded corners are for modern & playful UIs • Sharp corners are for “serious” & luxury products
Read:
13. Capitalize Your Copies
Capital letters/words emphasize your message. Use it for the content that your users can’t afford to lose.
Also, users SPEND MORE TIME reading uppercase text.
💡Rule of thumb:
- Uppercase: for SHORT COPY • Capitalize: for Larger Copies
14. Add Gradient For More Emphasis
Gradients make bold statements! That’s why designers choose gradient backgrounds for their CTA buttons.
To make them stand out, even more!
💡Rule of Thumb:
Use my free tool to create a decent gradient in a few clicks
15. Use Shadows
Shadows show elevation and emulate the real 3D world.
They make your button look like it’s floating on a higher level upon all the other elements. It prompts you to click it!
💡Rule of thumb:
Read: 7 copy hacks
16. Add an Outline
It’s optional but you can add a solid outline to upgrade your button’s aesthetics.
🤯Pro tips:
- Add opacity to the border (10%-30%) • Use a gradient color for the outline
17. Use Icons
Icons help users visually identify the button’s purpose with a quick glance.
Two ways to use them:
- Describe the action with an icon • Show action with an arrow or chevron icon
🤯Pro tip:
Align it to the right to keep the button’s text centered.
